Is your logo
actually good?

Upload a PNG or SVG. In about a minute you get multiple tests on legibility, contrast, balance, and more, written up in a report you can download or share.

Trusted by 30,000+ designers & brand teams since 2019.

"A tool that should make life easier for professionals presenting logos to clients." Pixartprinting

Why people test a logo

1

Your client keeps pushing back on your design

Revision rounds turn into arguments about taste. A report gives you contrast ratios and legibility results instead, so the conversation moves off opinion.

2

You paid for a logo and you're not sure

Your designer says it's great. Your friends say it's great. Run it through here before you commit to signage, merch and five thousand business cards.

3

You inherited a brand with unknown weak spots

The logo predates you, nobody wants a redesign without a reason, and you need something more solid than a hunch. Run the tests and see what comes back.

What gets tested

Size and legibility

The sizes your logo works well, and the point where it falls apart.

Contrast and accessibility

Background pairings and live colorblindness simulation.

Shape and balance

Optical weight, detail distribution, and whether complexity matches the intended size.

Layout flexibility

How your logo fits in wide, square and tall crops, so you know the best context to use it in.

Color

Palette harmony, emotional read, and whether the colors match the brand goals.

AI insights

Strengths, weaknesses, likely audience and brand personality in plain language.

Every report is a share link and a PDF, ready to send as is.

How it works

1.

Upload

Drop in a PNG or SVG. Transparent, 1024px or bigger works best.

2.

Run

Multiple tests across six categories. The full report takes about a minute.

3.

Send

Get a unique shareable link or a polished PDF for each report.

Get near-instant insights in a few easy steps.

What people say

"This is 100% what I was looking for. It nailed the estimated target audience every time and the added strengths and weaknesses sections is HUGE."
Aidan, logo designer
I run into stubborn clients sometimes and the reports are the perfect things to share with them to help me back up my design choices.

David

Graphic Designer

Not really a designer, but the reports are surprisingly thorough. Pretty easy to use it to test out my company's branding.

Tom Hardy

Developer

The AI insights are honestly great. Basically like having a random person on the street look at your design and tell you what they think. Handy.

Toby Gutter

Graphic Designer

We don't change our branding much, but this was a great test to make sure our current logo was on par and working for our customers!

Kristan K.

Brand Manager

Used the old version of logo lab for years but the updates are incredible! The sizing and color palette sections are my favorites.

Michelle

Logo Designer

I used to manually run a lot of these visual tests in Photoshop. This nails them all in a couple minutes.

Marcus

Freelance Designer

Pricing

One report, or as many as you need.

Single report

$9one-time

Everything you need to test one logo.

  • Full multi-test report on one logo
  • Share link and PDF
  • One free re-run after you make fixes
  • Report never expires

Studio

$29/ month

Unlimited testing for designers and brand teams.

  • Unlimited reports
  • Client-ready share links
  • White-label sharing
  • Free re-runs on every revision
  • Priority support

No-risk guarantee. Not happy with your first report? Email us and we'll make it right.

Questions

Logo Lab is a tool that lets you upload your logo and instantly run a suite of data-driven tests. You'll get actionable insights on clarity, contrast, balance, and more, helping you make the best possible logo.
Logo Lab offers tests for visual clarity, contrast & accessibility, shape & balance, layout flexibility, color harmony, and even AI-powered insights like estimated target market, brand personality, and overall strengths/weaknesses.
A Single Report is a one-time purchase that tests one logo. It includes one free re-run so you can fix issues and test again. Studio is a monthly subscription with unlimited reports, white-label sharing, and client-ready links. If you test logos for clients, Studio pays for itself with one project.
After your report, you'll probably tweak your logo. Every Single Report includes one free re-run on the same project: upload the revised file and get a fresh report at no extra cost.
Yes! Every report can be shared via a link or downloaded as a PDF, making it easy to collaborate or present your results. Studio members can also remove Logo Lab branding from shared reports.
Yes! Many agencies and freelancers use Logo Lab to generate reports for their clients. With Studio, share links are white-label. The report is presented with your name and personal logo.
Absolutely. Your uploads and reports are private and only accessible to you unless you choose to share them.
Yes. Go here to run a free preview of your logo with no account required. It's a great way to see the kind of insights Logo Lab surfaces before purchasing a report.
PNG (with transparency), and SVG. A resolution of 1024 x 1024 or higher works best.
Anytime, in one click, from the billing portal in your settings. You keep access until the end of your billing period.

Find out if your logo is good.

One upload, multiple tests, all in a minute or less.