Validate your logo with data-driven tests

Instantly test your logo’s core traits, unlock insights for optimal use, and identify potential flaws.

Objective tests with real data
Share reports via link
Downloadable PDF report
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Get results quick & easy

Whether you’re testing one logo or a hundred, get data-driven results with ease

Process Step

Upload Logo

Drop in a PNG or SVG file

Process Step

Run Tests

12 rigorous tests will be performed

Process Step

Access Report

View, share, or download the results

Our wide range of tests

Get real, actionable data about your logo to spot strengths and weakness

Visual Clarity

See how your logo's legibility changes as it's scaled to various sizes

Contrast & Accessibility

Find what backgrounds your logo is compatible with and see colorblindness simulations

Shape & Balance

Test if your logo is well-balanced, evenly-detailed, and the right complexity for its size

Layout Flexibility

Test how your logo fits into a variety of layout sizes and aspect ratios

Color Harmony

Test if your logo's colors work well together and convey the feeling you desire

AI-Powered Insights

Get insight into your logo's strengths/weaknesses, target market, and personality

View an example report

Reports can be shared with a link or downloaded as a PDF

Useful to everyone

With over 30,000 monthly users, Logo Lab is a staple in the design community

Use Case

Designers & Agencies

Use reports to show potential clients their logo needs improvement
Test logos as you design them to spot flaws early on
Ensure final logos are ready for real-world use
Use Case

Business Owners

Test if your logo utilizes correct design principles
Ensure your logo matches your target market
Get a clear list of your logo's weaknesses and strengths
Use Case

Brand Managers

Get insight into best practices for using your specific logo
Spot potential accessibility problems your logo might have
Better understand your logo's personality

Happy users, happy logos

With over 30,000 monthly users, Logo Lab is a staple in the design community

AD

Aidan

Logo Designer

This is 100% what I was in search for and see value in for every logo designer no question. It nailed the estimated target audience every time and the added strengths and weaknesses sections is HUGE.

DA

David

Graphic Designer

I run into stubborn clients sometimes and the reports are the perfect things to share with them to help me back up my design choices.

TH

Tom Hardy

Developer

Not really a designer, but the reports are surprisingly thorough. Pretty easy to use it to test out my company's branding.

TG

Toby Gutter

Graphic Designer

The AI insights are honestly great. Basically like having a random person on the street look at your design and tell you what they think. Handy.

KK

Kristan K.

Brand Manager

We don't change our branding much, but this was a great test to make sure our current logo was on par and working for our customers!

MC

Michelle

Logo Designer

Used the old version of logo lab for years but the updates are incredible! The sizing and color palette sections are my favorites.

Simple, scalable pricing

Get as many credits as you need and refill as you go

5 credits

$1.00/credit

Save 50%

20 credits

$0.50/credit

Save 74%

150 credits

$0.26/credit

BEST DEAL
1 Report takes 1 Credit. Credits never expire.

FAQs

Logo Lab is a tool that lets you upload your logo and instantly run a suite of data-driven tests. You'll get actionable insights on clarity, contrast, balance, and more—helping you make your logo the best it can be.
Logo Lab offers tests for visual clarity, contrast & accessibility, shape & balance, layout flexibility, color harmony, and even AI-powered insights like estimated target market, brand personality, and overall strengths/weaknesses.
Logo Lab is perfect for designers, agencies, business owners, and brand managers who want objective feedback on their logos and to share professional reports with clients or teams.
Yes! Every report can be shared via a link or downloaded as a PDF, making it easy to collaborate or present your results.
Absolutely. Your uploads and reports are private and only accessible to you unless you choose to share them.
You can run free tests without an account, but creating an account is required to purchase credits for full reports.
Yes! Many agencies and freelancers use Logo Lab to generate white-label reports for their clients. You can show clients where their current logo falls short or how a logo you've designed performs well.
PNG (with transparency), and SVG. A resolution of 1024 x 1024 or higher works best.
Enjoy unlimited free logo self-assessments, with premium Full Reports costing only 1 Credit.