Validate your logo
with data-driven tests
Instantly test your logo’s core traits, unlock insights for optimal use, and identify potential flaws.
Get results quick & easy
Whether you’re testing one logo or a hundred, get data-driven results with ease

Upload Logo
Drop in a PNG or SVG file

Run Tests
12 rigorous tests will be performed

Access Report
View, share, or download the results
Our wide range of tests
Get real, actionable data about your logo to spot strengths and weakness
Visual Clarity
See how your logo's legibility changes as it's scaled to various sizes
Contrast & Accessibility
Find what backgrounds your logo is compatible with and see colorblindness simulations
Shape & Balance
Test if your logo is well-balanced, evenly-detailed, and the right complexity for its size
Layout Flexibility
Test how your logo fits into a variety of layout sizes and aspect ratios
Color Harmony
Test if your logo's colors work well together and convey the feeling you desire
AI-Powered Insights
Get insight into your logo's strengths/weaknesses, target market, and personality
Useful to everyone
With over 30,000 monthly users, Logo Lab is a staple in the design community

Designers & Agencies

Business Owners

Brand Managers
Happy users, happy logos
With over 30,000 monthly users, Logo Lab is a staple in the design community
Aidan
Logo Designer
This is 100% what I was in search for and see value in for every logo designer no question. It nailed the estimated target audience every time and the added strengths and weaknesses sections is HUGE.
David
Graphic Designer
I run into stubborn clients sometimes and the reports are the perfect things to share with them to help me back up my design choices.
Tom Hardy
Developer
Not really a designer, but the reports are surprisingly thorough. Pretty easy to use it to test out my company's branding.
Toby Gutter
Graphic Designer
The AI insights are honestly great. Basically like having a random person on the street look at your design and tell you what they think. Handy.
Kristan K.
Brand Manager
We don't change our branding much, but this was a great test to make sure our current logo was on par and working for our customers!
Michelle
Logo Designer
Used the old version of logo lab for years but the updates are incredible! The sizing and color palette sections are my favorites.
Simple, scalable pricing
Get as many credits as you need and refill as you go
5 credits
$1.00/credit
20 credits
$0.50/credit
150 credits
$0.26/credit