Validate your logo
with data-driven tests
Instantly test your logo’s core traits, unlock insights for optimal use, and identify potential flaws.
Objective tests with real data
Share reports via link
Downloadable PDF report
Get results quick & easy
Whether you’re testing one logo or a hundred, get data-driven results with ease
Upload Logo
Drop in a PNG or SVG file
Run Tests
12 rigorous tests will be performed
Access Report
View, share, or download the results
Our wide range of tests
Get real, actionable data about your logo to spot strengths and weakness
Visual Clarity
See how your logo's legibility changes as it's scaled to various sizes
Contrast & Accessibility
Find what backgrounds your logo is compatible with and see colorblindness simulations
Shape & Balance
Test if your logo is well-balanced, evenly-detailed, and the right complexity for its size
Layout Flexibility
Test how your logo fits into a variety of layout sizes and aspect ratios
Color Harmony
Test if your logo's colors work well together and convey the feeling you desire
AI-Powered Insights
Get insight into your logo's strengths/weaknesses, target market, and personality
Useful to everyone
With over 30,000 monthly users, Logo Lab is a staple in the design community
Designers & Agencies
Use reports to show potential clients their logo needs improvement
Test logos as you design them to spot flaws early on
Ensure final logos are ready for real-world use
Business Owners
Test if your logo utilizes correct design principles
Ensure your logo matches your target market
Get a clear list of your logo's weaknesses and strengths
Brand Managers
Get insight into best practices for using your specific logo
Spot potential accessibility problems your logo might have
Better understand your logo's personality
Simple, scalable pricing
Get as many credits as you need and refill as you go
5 credits
$1.00/credit
Save 50%
20 credits
$0.50/credit
Save 74%
150 credits
$0.26/credit
BEST DEAL
1 Report takes 1 Credit. Credits never expire.
FAQs
Logo Lab is a tool that lets you upload your logo and instantly run a suite of data-driven tests. You'll get actionable insights on clarity, contrast, balance, and more—helping you make your logo the best it can be.
Logo Lab offers tests for visual clarity, contrast & accessibility, shape & balance, layout flexibility, color harmony, and even AI-powered insights like estimated target market, brand personality, and overall strengths/weaknesses.
Logo Lab is perfect for designers, agencies, business owners, and brand managers who want objective feedback on their logos and to share professional reports with clients or teams.
Yes! Every report can be shared via a link or downloaded as a PDF, making it easy to collaborate or present your results.
Absolutely. Your uploads and reports are private and only accessible to you unless you choose to share them.
You can run free tests without an account, but creating an account is required to purchase credits for full reports.
Yes! Many agencies and freelancers use Logo Lab to generate white-label reports for their clients. You can show clients where their current logo falls short or how a logo you've designed performs well.
PNG (with transparency), and SVG. A resolution of 1024 x 1024 or higher works best.
Enjoy unlimited free logo self-assessments, with premium Full Reports costing only 1 Credit.