Logo Report

Happy

Logo

Brand Personality

PlayfulJoyfulFriendlyEnergeticChildlike

Estimated Target Market

  • Children's products or services
  • Family-oriented brands
  • Entertainment or toy companies
  • Businesses promoting fun and positivity

Possible Associations

  • Smiley face
  • Candy
  • Confetti
  • Playtime

Strengths

  • The logo clearly communicates the brand name 'happy' in an engaging and memorable way.
  • The integrated smiley face within the letter 'a' is a clever and charming visual element that enhances the theme.
  • The bright, multi-color palette is eye-catching and evokes strong positive emotions.
  • The rounded, bubbly font style contributes to the friendly and approachable feel.

Potential Weaknesses

  • The multitude of overlapping colors might lead to reproduction challenges in certain media (e.g., single-color printing, embroidery).
  • Legibility could be slightly compromised at very small sizes due to the color overlaps and the detailed smiley face.
  • The childlike aesthetic might not appeal to more mature or serious target audiences.
  • Over-reliance on many specific colors could make brand consistency difficult across different applications if not carefully managed.

Balance

Visual balance ensures stability and appeal. We analyze how elements are distributed to find the logo's visual center of mass. Ideally, it should be close to the geometric center.

Center of Image

The exact geometric center point of the image container.

Visual Center of Mass

The perceived center based on visual weight distribution.

Center of Mass

Logo visualization

CENTER OFFSET

This shows how far the visual center of mass deviates from the geometric center of the logo.

NaN%
x-axis offset
NaN%
y-axis offset

Containers

See how your logo scales inside containers of various dimensions. A logo that fills space efficiently is often more adaptable.

Fill Percentage vs. Aspect Ratio

Great
Okay
Weak
Poor
Fill Percentage vs. Aspect Ratio chart

0.33 : 1

Transparency background
Logo in container
12.2%
Fill Percentage
Poor

0.5 : 1

Transparency background
Logo in container
18.5%
Fill Percentage
Poor

1 : 1

Transparency background
Logo in container
37.0%
Fill Percentage
Weak

1.5 : 1

Transparency background
Logo in container
55.5%
Fill Percentage
Okay

2 : 1

Transparency background
Logo in container
74.0%
Fill Percentage
Great

3 : 1

Transparency background
Logo in container
90.1%
Fill Percentage
Great

Size

See how small you can make your logo without losing too much detail.

Similarity Score vs. Logo Size

Great
Okay
Weak
Poor
Similarity Score vs. Logo Size chart

128x55px

Pixelated logo
95.6%
Similarity Score
Great

96x41px

Pixelated logo
94.2%
Similarity Score
Great

64x28px

Pixelated logo
91.0%
Similarity Score
Great

48x21px

Pixelated logo
88.5%
Similarity Score
Okay

32x14px

Pixelated logo
81.9%
Similarity Score
Okay

16x7px

Pixelated logo
72.0%
Similarity Score
Weak

Contours

Analyze the complexity of your logo’s silhouette through its contours. Simpler contours improve readability, especially at smaller sizes.

Relative Contour Complexity

Contour complexity map
Simple

*Complexity is the ratio of contour length to area. Contours are scored relative to each other, so logos with a single contour are always rated "Simple".

Contour Complexity Distribution

1 (100.0%)
Contour complexity distribution pie chart

Slices

See the proportion of detail in each quadrant of your logo. Logos with evenly distributed detail can often feel more balanced and harmonious.

Visual Complexity Per Quadrant

Edge map showing visual complexity
25.17%
25.29%
25.72%
23.81%

It's often helpful for each quadrant of your logo to have recognizable characteristics.

Top Left

Top left quadrant slice

Top Right

Top right quadrant slice

Bottom Left

Bottom left quadrant slice

Bottom Right

Bottom right quadrant slice

Color

Get insight into your logo's color palette, color distribution, and color variations.

Original Color

Original color logo

Greyscale

Greyscale logo

Black on White

Black on white logo

White on Black

White on black logo

Color Distribution

*Width of each color is proportional to its usage in the logo

Color Details

Overall Feel

The colors evoke a sense of excitement, positivity, and vibrancy. They are cheerful and inviting, creating an uplifting and energetic atmosphere.

Harmony

The colors create a vibrant and somewhat chaotic harmony, like a handful of confetti. While not traditionally harmonious in a subdued sense, their collective brightness and warmth work together to convey an overall feeling of happiness and activity. The overlapping creates secondary and tertiary colors that add to the visual interest.

Brand Match

The bright and varied colors perfectly match the 'happy' and playful nature of the brand, reinforcing the core message of joy and fun.

Colorblindness

Over 350,000,000 people worldwide are colorblind. This is what your logo looks like to them.

Deuteranopia

Affects 1.2% of people
Logo as seen with deuteranopia
40.1%
Color Change vs. Original
Weak

Deuteranomaly

Affects 5% of people
Logo as seen with deuteranomaly
22.5%
Color Change vs. Original
Great

Protanopia

Affects 1.2% of people
Logo as seen with protanopia
41.0%
Color Change vs. Original
Weak

Protanomaly

Affects 1.2% of people
Logo as seen with protanomaly
22.8%
Color Change vs. Original
Great

Tritanopia

Affects 0.0001% of people
Logo as seen with tritanopia
51.1%
Color Change vs. Original
Poor

Tritanomaly

Affects 0.0001% of people
Logo as seen with tritanomaly
18.1%
Color Change vs. Original
Great

Contrast

Measure how your logo's brightness compares to its background. A strong contrast ensures your logo stays clear and readable.

Contrast Ratio vs. Background Brightness

Great
Okay
Weak
Poor
Contrast Ratio vs. Background Brightness chart

*You can check the luminance of a specific background color by looking at its HSL color code.

0% Brightness

Logo on brightness background
8.70 : 1
contrast ratio
Great

20% Brightness

Logo on brightness background
2.73 : 1
contrast ratio
Okay

40% Brightness

Logo on brightness background
2.06 : 1
contrast ratio
Weak

60% Brightness

Logo on brightness background
1.42 : 1
contrast ratio
Poor

80% Brightness

Logo on brightness background
1.73 : 1
contrast ratio
Poor

100% Brightness

Logo on brightness background
2.33 : 1
contrast ratio
Weak