Logo Report
Happy
Brand Personality
Estimated Target Market
- •Children's products or services
- •Family-oriented brands
- •Entertainment or toy companies
- •Businesses promoting fun and positivity
Possible Associations
- •Smiley face
- •Candy
- •Confetti
- •Playtime
Strengths
- •The logo clearly communicates the brand name 'happy' in an engaging and memorable way.
- •The integrated smiley face within the letter 'a' is a clever and charming visual element that enhances the theme.
- •The bright, multi-color palette is eye-catching and evokes strong positive emotions.
- •The rounded, bubbly font style contributes to the friendly and approachable feel.
Potential Weaknesses
- •The multitude of overlapping colors might lead to reproduction challenges in certain media (e.g., single-color printing, embroidery).
- •Legibility could be slightly compromised at very small sizes due to the color overlaps and the detailed smiley face.
- •The childlike aesthetic might not appeal to more mature or serious target audiences.
- •Over-reliance on many specific colors could make brand consistency difficult across different applications if not carefully managed.
Balance
Visual balance ensures stability and appeal. We analyze how elements are distributed to find the logo's visual center of mass. Ideally, it should be close to the geometric center.
Center of Image
The exact geometric center point of the image container.
Visual Center of Mass
The perceived center based on visual weight distribution.
Center of Mass
CENTER OFFSET
This shows how far the visual center of mass deviates from the geometric center of the logo.
Containers
See how your logo scales inside containers of various dimensions. A logo that fills space efficiently is often more adaptable.
Fill Percentage vs. Aspect Ratio
0.33 : 1
0.5 : 1
1 : 1
1.5 : 1
2 : 1
3 : 1
Size
See how small you can make your logo without losing too much detail.
Similarity Score vs. Logo Size
128x55px
96x41px
64x28px
48x21px
32x14px
16x7px
Contours
Analyze the complexity of your logo’s silhouette through its contours. Simpler contours improve readability, especially at smaller sizes.
Relative Contour Complexity
*Complexity is the ratio of contour length to area. Contours are scored relative to each other, so logos with a single contour are always rated "Simple".
Contour Complexity Distribution
Slices
See the proportion of detail in each quadrant of your logo. Logos with evenly distributed detail can often feel more balanced and harmonious.
Visual Complexity Per Quadrant
It's often helpful for each quadrant of your logo to have recognizable characteristics.
Top Left
Top Right
Bottom Left
Bottom Right
Color
Get insight into your logo's color palette, color distribution, and color variations.
Original Color
Greyscale
Black on White
White on Black
Color Distribution
*Width of each color is proportional to its usage in the logoColor Details
Overall Feel
The colors evoke a sense of excitement, positivity, and vibrancy. They are cheerful and inviting, creating an uplifting and energetic atmosphere.
Harmony
The colors create a vibrant and somewhat chaotic harmony, like a handful of confetti. While not traditionally harmonious in a subdued sense, their collective brightness and warmth work together to convey an overall feeling of happiness and activity. The overlapping creates secondary and tertiary colors that add to the visual interest.
Brand Match
The bright and varied colors perfectly match the 'happy' and playful nature of the brand, reinforcing the core message of joy and fun.
Colorblindness
Over 350,000,000 people worldwide are colorblind. This is what your logo looks like to them.
Deuteranopia
Affects 1.2% of people
Deuteranomaly
Affects 5% of people
Protanopia
Affects 1.2% of people
Protanomaly
Affects 1.2% of people
Tritanopia
Affects 0.0001% of people
Tritanomaly
Affects 0.0001% of people
Contrast
Measure how your logo's brightness compares to its background. A strong contrast ensures your logo stays clear and readable.
Contrast Ratio vs. Background Brightness
*You can check the luminance of a specific background color by looking at its HSL color code.
0% Brightness
20% Brightness
40% Brightness
60% Brightness
80% Brightness
100% Brightness