Test if your logo actually works.

Upload your logo and get a 12-test report on clarity, contrast, balance, color, and more. Backed by data, not opinions.

Used by 30,000+ designers, agencies, and brand teams

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“A tool that should make life easier for professionals presenting logos to clients.” — Pixartprinting

Is this you?

Three moments where a Logo Lab report saves you a fight, a print run, or a misstep.

Use Case
Designers & Agencies

“Your client keeps pushing back on your design.”

Every revision round is an opinion war. A report turns the conversation from taste to data: clarity scores, contrast checks, and balance metrics they can't argue with.

Ship the report instead of arguing.
Use Case
Founders & Business Owners

“You paid for a logo and you're not sure it's any good.”

Designers said it's great. Friends said it's great. But before you commit to merch, signage, and thousands of business cards, get a second opinion that isn't trying to be polite.

Test it before you print 5,000 business cards.
Use Case
Brand Managers

“You inherited a brand and don't know its weak spots.”

The logo predates you. It might be solid, it might not be, and your team has zero appetite for a redesign without proof. Run a report, find the gaps, and build a case.

Audit your logo against real design principles.

The questions every logo should be able to answer.

Twelve tests across six categories. Each one a question your client (or your gut) is already asking.

Visual Clarity

“Will it still read on a business card?”

See exactly what sizes your logo looks great at and where it starts to lose detail.

Contrast & Accessibility

“Is it accessible to everyone?”

Background compatibility and live colorblindness simulations across every common variant.

Shape & Balance

“Is it visually balanced?”

Optical weight, detail distribution, and whether complexity matches the intended size.

Layout Flexibility

“Will it fit anywhere you need it?”

See how your logo fits into a wide variety of aspect ratios to find the best ways to utilize it in the wild.

Color Harmony

“Do the colors actually work together?”

Palette compatibility, emotional read, and whether your color story matches your brand.

AI Insights

“What does it say about your brand?”

Plain-language strengths, weaknesses, estimated audience, and brand personality.

Every report ships as a shareable link and a polished PDF.
Send it to your team, hand it to a client, or drop it into a deck.

How it works

From upload to full report in under a minute.

Upload
1

Upload

Drop in a PNG or SVG.

Run 12 tests
2

Run 12 tests

Every test runs in seconds.

Share the report
3

Share the report

Send a link or download the PDF.

Happy users, happy logos.

With over 30,000 monthly users, Logo Lab is a staple in the design community.

Featured

“This is 100% what I was in search for and see value in for every logo designer no question. It nailed the estimated target audience every time and the added strengths and weaknesses sections is HUGE.”

AD

Aidan

Logo Designer

DA

David

Graphic Designer

I run into stubborn clients sometimes and the reports are the perfect things to share with them to help me back up my design choices.

TH

Tom Hardy

Developer

Not really a designer, but the reports are surprisingly thorough. Pretty easy to use it to test out my company's branding.

TG

Toby Gutter

Graphic Designer

The AI insights are honestly great. Basically like having a random person on the street look at your design and tell you what they think. Handy.

KK

Kristan K.

Brand Manager

We don't change our branding much, but this was a great test to make sure our current logo was on par and working for our customers!

MC

Michelle

Logo Designer

Used the old version of logo lab for years but the updates are incredible! The sizing and color palette sections are my favorites.

MR

Marcus

Freelance Designer

I used to manually run a lot of these visual tests in Photoshop. This nails them all in a couple minutes.

Pick the plan that fits the job.

One credit per report. Credits never expire. Buy what you need, when you need it.

Try it

Run a few tests end-to-end

$5

5 credits · $1.00/credit

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Save 50%

Power Up

For more frequent use

$10

20 credits · $0.50/credit

BEST DEAL
Save 74%

Go Pro

For heavy usage

$39

150 credits · $0.26/credit

No risk. Credits never expire, and one report only takes one credit. Not happy with your first report? Email us and we'll make it right.

FAQs

Logo Lab is a tool that lets you upload your logo and instantly run a suite of data-driven tests. You'll get actionable insights on clarity, contrast, balance, and more—helping you make your logo the best it can be.
Logo Lab offers tests for visual clarity, contrast & accessibility, shape & balance, layout flexibility, color harmony, and even AI-powered insights like estimated target market, brand personality, and overall strengths/weaknesses.
Logo Lab is perfect for designers, agencies, business owners, and brand managers who want objective feedback on their logos and to share professional reports with clients or teams.
Yes! Every report can be shared via a link or downloaded as a PDF, making it easy to collaborate or present your results.
Absolutely. Your uploads and reports are private and only accessible to you unless you choose to share them.
Yes. Go here to run a free preview of your logo with no account required. It's a great way to see the kind of insights Logo Lab surfaces before purchasing a Full Report.
An account is required to purchase credits and generate Full Reports. The free preview works without one.
Yes! Many agencies and freelancers use Logo Lab to generate white-label reports for their clients. You can show clients where their current logo falls short or how a logo you've designed performs well.
PNG (with transparency), and SVG. A resolution of 1024 x 1024 or higher works best.

Find out if your logo actually works.

One upload, twelve tests, six categories. Get the report your client can't argue with.